Bauer Media Research

Bauer Media is one part of a worldwide media group called the Bauer Media Group. The group specialises is magazines (paper and online), TV shows and radio stations. 300 magazines are on offer in 15 different countries around the globe. A UK based media group, Bauer employ over 6,500 people, in a range of companies mainly focusing on magazines and radio. Bauer use a huge range of popular and influential brands in their work to grab and hold an audience. The reader can relate to it, which is what makes this company so successful in what it does.

IPC Media produces over 60 media brands, mostly well known magazines. These media brands reach over 2/3 of women in the UK alone, and over 42% of me in the UK. The websites receive over 20 million users each month. The media that they produce focuses on three main groups: men, mass market women and upmarket women. The men's side includes things like Rugby World, Country Life, NME and Nuts. The mass market area includes Look, Now, Chat and What's on TV. Finally, the mass market area includes things like Marie Claire, InStyle and Ideal Home.

Another media producer is Development Hell Ltd. They are a lesser known business and only produce two magazines. The first being Mixmag, and the second being The Word. The two magazine also have websites to back them up. They don't have as many views as Bauer Media or IPC Media, and don't reach as many customers, but for the size of the company and the amount of media produced, they don't do badly for themselves.

Out of the three media groups that I have researched, I would choose IPC Media to produce my Outcast magazine. The company has a very wide base, and reaches a lot of customers in the UK. The media group also focuses on the same kind of target audience, covering both men and women. IPC Media also produces the biggest music magazine on the market at the current time, NME magazine. This is a magazine that is very similar to Outcast in its style of writing, and music,and focuses on the same target audience.